Notebooksbilliger

Always-In

Strategy

Creation

Video Production

The competitive environment in electronics retail is intense, and the need for attention is particularly high. The challenge for Notebooksbilliger is…

Challenge.

The competitive environment in electronics retail is intense, and the need for attention is particularly high. The challenge for Notebooksbilliger is to reach and excite a young, tech-savvy target audience in this contested market. Especially students, who are both price-conscious and quality-oriented, represent an important customer group.

Idee.

To meet this challenge, TikTok is chosen as a channel to strengthen the Notebooksbilliger brand through targeted communication and a well-thought-out distribution strategy. Various formats have been developed that combine entertainment with product presentations. In addition, a pool of creatives has been established, with whom it has been possible to cover different areas of our product range. Some creators focus more on gaming, while others specialize in technology for university use. An example is the creator @Alaedidn68, who masterfully portrays the symbiosis of entertainment and product presentation in various environments. These situations are very relatable to the target audience and are combined with products as props or solutions to a problem.

Output.

To maximize ROI for Notebooksbilliger across the entire funnel, we leverage the data collected in the upper funnel for targeted product communication. The developed platform-native formats are designed to engage the young target audience and communities on their level. Real user experiences at real workplaces are combined with current trends and challenges to yield maximum results on TikTok. The focus is always on entertainment value, while insights into the products and their benefits are seamlessly and organically integrated into the content without adopting an overly promotional tone.

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