The key to the campaign's success was the involvement of Ben Bernschneider – a well-known influencer, Old Money advisor, and self-proclaimed McDonald's fan. After he deemed the Hamburger Royal Cheese as great but not quite "royal" enough, McDonald's promptly appointed him as a "royal advisor" for a day. This event became the centerpiece of the campaign. A McDonald's location was transformed into a royal restaurant for one day, complete with decorations; this transformation was complemented by cast employees and a market manager. For the day, Ben Bernschneider became the Great Gatsby figure, fully infusing his personality and expertise – from Old Money tips to styling advice for the staff. The highlight was the grand presentation of the new Cheese Dip, where additional influencers were invited to try it in the royally decorated restaurant.